Tantrums, algorithms and other things you can’t control

Picture this scene: your toddler is mid-tantrum in the supermarket. You’ve done everything right - snacks, naps, smiles - but the meltdown still happens.

Welcome to algorithm updates.

You’ve been posting consistently, crafting captions with care, and suddenly your reach drops like a toddler’s mood. It’s frustrating, exhausting and feels completely out of your control.

But here’s the truth: tantrums (and algorithms) are part of the process.

Stay calm, keep your routine, and remember: one low-performing post doesn’t undo your progress.

Stay calm and consistent

Although this is definitely easier said than done, when a toddler has a meltdown, you attempt to stay calm (at least outwardly). Applying the same attitude to your brand is key – this builds trust, and even when things are wobbly, keep your tone, visuals and values front and centre. Your audience will stick around every time there’s an ‘algorithm tantrum’.

Focus on what you can control

I feel a bit (a lot) of a fraud writing this, as I find this incredibly hard, but I will try my best. You can’t control how many people see your post, choose to comment on it or take the time to share/repost it, but you can definitely control the story you’re telling, the way you present yourself and how you engage with your community.

When you take the time to nurture your followers, keep your brand voice steady and have clear visuals, that’s when the magic happens.

Where do I go from here?

If your marketing feels like a toddler meltdown you can’t calm, I’m here with a deep breath and a plan.

Book a social media audit to uncover what’s working and what to let go of. Or explore my Canva Templates service to bring consistency and confidence back to your feed.

Because while you can’t control the algorithm, you *can* control your message, and that’s what really matters.